Hi! I'm Khoa.
Designer and Part-Time Hero.

Problem: How can self-published authors access affordable, high-quality audiobook narration while retaining creative control?

Role & Responsibilities: Consultant. Conducted user and competitor research. Led workshops and brainstorming. Designed and prototyped solutions.

Outcome: An AI narration tool that scans manuscripts, identifies character dialogue, color-codes it, and lets authors customize character voices and fine-tune narration.

Problem: We launched a promotion program to increase user engagement but discovered it made things a lot worse. Why?
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Role & Responsibilities: Principal product designer. Led strategy workshops, conducted research, designed and prototyped solutions, managed stakeholders, and tested with users.
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Outcome: Redesigned promotions to be simpler, more achievable, more of the time. We updated the experience to make it more transparent in the app and developed a "High intent member model" to discern the best targets for the promotion.

Problem: Senior living facilities rely on outdated, inefficient, and costly methods for communication, content, and security.
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Role & Responsibilities: Design lead. Developed strategy and vision, conducted research, designed and prototyped solutions, ensured accessibility, managed stakeholders, tested with users, and created branding.
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Outcome: An end-to-end product suite enabling secure, timely communication and customizable solutions tailored to each community’s needs, servicing all stakeholders.

Problem: How can design management become a core discipline in traditional business culture?
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Role & Responsibilities: Graduate student. Developed strategy and vision, conducted research, designed and prototyped solutions, tested with users, and created branding.
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Outcome: A turnkey solution bridging design education and business, creating pathways from education to job opportunities and real-world experiences. Incorporates service design, experience design, and branding.